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Research papers

Developing a decision-making system to build a new corporate image

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina.The Project has been completely developed and is now...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Mariela Mociulsky, Esteban Foulkes, Federico Mahon, Guillermo Bustos, Carmen Suen Blanc, Carolina Porcari, Fernando Moiguer
Companies: The Leading Edge, Compañia de Negocios Moiguer
October 24, 2004
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Citation

Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-a-decision-making-system-to-build-a-new-corporate-image


Research papers

Developing a decision-making system to build a new corporate image (Spanish)

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina.The Project has been completely developed and is now...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Mariela Mociulsky, Esteban Foulkes, Federico Mahon, Guillermo Bustos, Carmen Suen Blanc, Carolina Porcari, Fernando Moiguer
Companies: The Leading Edge, Compañia de Negocios Moiguer
October 24, 2004
×

Citation

Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-a-decision-making-system-to-build-a-new-corporate-image-spanish-


Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Clarín, an Argentine daily newspaper, has the largest circulation within Spanish-speaking countries and is the world's eighth largest newspaper. As with newspapers worldwide, Clarín is experiencing readership declines among the younger audience...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol
Companies: Compañia de Negocios Moiguer, CCR Group
September 19, 2004
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Citation

Coll et al. (2004a, September 19). Shaping high level business decisions through dynamic understanding of consumer insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shaping-high-level-business-decisions-through-dynamic-understanding-of-consumer-insights